It’s the first question every owner asks, and it deserves an honest answer rather than a wishful one. Across Florida’s First Coast and coastal Georgia, a professionally managed vacation home commonly grosses anywhere from the low $30,000s to well over $80,000 a year — with larger beachfront and pet-friendly homes reaching the top of that range. But the honest answer is: it depends on your market, your home, and how well it’s managed. This guide breaks down all three, and our free estimate tool gives you a range for your specific home in about thirty seconds.
The five markets earn differently
Casago First Coast manages homes across five distinct markets, and they don’t perform the same way. Some book the most nights; others command the highest nightly rates:
• Jacksonville Beach and St. Augustine tend to book the most nights — strong, year-round, family-driven demand.
• Amelia Island and St. Simons Island command higher nightly rates — premium, destination-driven getaways where guests book further in advance.
• Palm Coast sits in the middle with real upside — value-priced beach demand and, because no dominant local brand owns the market yet, room to grow.
Gross is the headline. Net is what you keep.
Plenty of managers quote a big gross number to win your business. Gross is everything your home books in a year; net is what actually reaches your account after management, cleaning, supplies, maintenance, and insurance — typically 50–65% of gross. We show owners both numbers, itemized, before anything is signed. That’s our No Surprise Statements guarantee at work.
Why the online averages run low
If you look up your market on a data site, the average will probably look modest. That’s because market-wide averages include every listing — part-time hosts, dated homes, and owners who never adjust their pricing — which drags the number down. A well-appointed, professionally managed home with daily dynamic pricing and full channel distribution typically performs meaningfully above the market average. That gap is the whole reason to have a professional manager, and it’s what our estimate is built to reflect.
The levers that move your number
Two identical homes on the same street can earn thousands of dollars apart in a year, and the difference is almost never the market — it’s the management. Daily dynamic pricing that captures peak dates. Real-time distribution across 200+ booking channels plus fee-cutting direct bookings. A five-star guest experience that protects the reviews future guests book on. And disciplined cost control on the expense side, which is half of your net income. These are the levers we pull for every Casago owner.
Find your number
Request a custom projection and our local revenue team will build you an exact figure using comparable homes on your street, your amenities, and a pricing plan built for your calendar — free, with no obligation. And if your home isn’t a strong fit, we’ll tell you that too.
