St. Augustine is one of the First Coast’s most reliable earners — not because it commands the very highest nightly rates, but because demand runs deep and steady all year. America’s oldest city pulls history travelers, beachgoers, and weekend-getaway couples in nearly every season, which keeps occupancy strong even outside the summer peak.
What drives income in this market
The engine here is occupancy. Homes near the historic district and St. Augustine Beach stay busy across spring, summer, and a long shoulder season, and the Nights of Lights stretch from November into January is a genuine peak that a good pricing strategy turns into premium revenue. Proximity to the historic district or the beach, plus pet-friendliness, meaningfully lifts a home’s performance.
A realistic range
A professionally managed St. Augustine home commonly grosses in the range of roughly $34,000 for a smaller condo up to $75,000+ for a larger beachfront or historic-district house, with most 3-bedroom homes landing comfortably in between. Beachfront and walk-to-downtown homes sit at the top; the exact figure depends on your specific location and amenities.
Gross vs. net — the number that matters
Remember that a big gross figure isn’t what reaches your account. After management, cleaning, supplies, maintenance, and insurance, owners typically keep 50–65% of gross as net income. When we build your St. Augustine projection, we show you both numbers, itemized.
What makes St. Augustine homes stand out
St. Augustine guests are booking a feeling — cobblestone mornings, ghost tours, and Atlantic beaches minutes away. Homes that lean into that story in their listing, photography, and guest guides consistently outperform generic listings. It’s exactly the kind of local positioning our team builds for every home.
Get your custom projection
Curious what your St. Augustine home could earn? Request a free custom projection from the local team that knows this market street by street.
